Qualitative research is often misunderstood as "arbitrary" or "happenstance." The truth is, qualitative research--like any other research--is only as good as the researcher. When it's done well, qualitative research can be insightful, enlightening and a guidepost for an organization. At Rhizome Analysis, we focus on doing qualitative research well through diversification and getting it "right" through our verification process.
All Rhizome Analysis researchers hold advanced degrees and are specially trained to design robust qualitative
studies and to rigorously collect and analyze data. Our analyses go beneath what we
observe on the surface, searching for underlying causes and motivations for
what we see in the data. For added confidence, we go through a
quality control process to make sure our findings ring true to the
participants, targets and our clients.
